SharePoint usually looks like SharePoint, no frills just docs and incredibly useful web parts that make life easier and cut down on repetitive busy work. We all know that leads to increased ROI provided you know how to measure it or even bother to do so. But, can you make the site visually appealling? Yes, [...]
[Governance, deals with issues such as ownership, permissions, site creation rules, maintenance, support, de-commissioning, content management etc. etc.] When I first experienced SharePoint – even in those early days – my initial reaction was: “Wow! This is amazing! It’s so easy to create sites/post content!” And then my second reaction was: “Oh dear! This is [...]
It's not a secret that many companies that downsize, re-prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions. Outsourcing has become an essential aspect of business strategies and this included the marketing function.
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SharePoint usually looks like SharePoint, no frills just docs and incredibly useful web parts that make life easier and cut down on repetitive busy work. We all know that leads to increased ROI provided you know how to measure it or even bother to do so. But, can you make the site visually appealling? Yes, [...]
[Governance, deals with issues such as ownership, permissions, site creation rules, maintenance, support, de-commissioning, content management etc. etc.] When I first experienced SharePoint – even in those early days – my initial reaction was: “Wow! This is amazing! It’s so easy to create sites/post content!” And then my second reaction was: “Oh dear! This is [...]
It's not a secret that many companies that downsize, re-prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions. Outsourcing has become an essential aspect of business strategies and this included the marketing function.
The following images were photographed with an old (3 year old) Nikon Coolpix Camera. It is possible for quality images to come out of a point and shoot camera. After all, for this application (Landscapes and Wildlife) it is not always necessary to use your D-SLR.
If you have more examples you would like to share or get advice about, please share a link or comments you would like.
How soon should a young company start thinking about social marketing? Well, the answer to that depends on business and marketing objectives. Developing a strategy that incorporates any form of social media rests on what you’re trying to do, but I think more small businesses need to look at social media not solely as a [...]
Seven strategies for B2B marketing during a slowdown Given these macro economic trends, how should you allocate your marketing budget — and time? Here is my definitive guide to B2B marketing during a downturn: 1. Use lead management to maximize the value of each lead. In a recession, risk-adverse buyers take even longer than normal [...]
